The island of Brač is the largest central Dalmatian island situated opposite Split, the second largest Croatian city. It is separated from Split and the mainland by the Brač Channel, from the island of Šolta towards the west by the Split Gate, and from the island of Hvar towards the south by the Hvar Channel.

The remarkability of the island of Brač developed through history. The island population engaged in cattle breeding, forestry, olive growing, vineyards and fishing; however, the single most important trade for the island was quarrying. With the opening up and exploitation of ancient quarries on the island, the Brač stone was used throughout the Roman Empire, and Brač became a unique center of the art and craft of stonemasonry. This singularity and art in the stone of Brač have been recognized as unique world-wide. The Brač stone has been used in building of numerous famous buildings in the world, such as Diocletian Palace in Split, the foyer of the United Nations headquarters building in New York City and for building of the White House in Washington, D.C.

The island of Brač boasts another singularity as well, an abundant diversity of culture, natural sights, as well as flora and fauna. The hermitage monastery of Blaca,the Dragon’s Cave of the Glagolitic monks, the Olive Oil Museum and the ancient quarries of the village of Škrip are only few of the numerous cultural sights encountered along the coastline and in the inland part of the island.
The Zlatni Rat beach in Bol has become a symbol in itself due to its unique shape formed by sea currents.
The most beautiful view of the Bol coastal area, the open sea of the Adriatic and the islands of Hvar, Vis and Šolta is the one from Vidova Gora, a mountain peak with elevation of 778 meters above sea level, which is also the highest peak of all Adriatic islands.
In addition to crystal clear sea water and beautiful beaches, with its natural diversity the island of Brač also offers to visitors a number of activities such as hiking, cycling, paragliding and windsurfing, making a stay on the island a unique experience for everyone.