The municipality of Postira is a fishing village situated on the northern coast of the island of Brač, settled in the 16th century, when the inhabitants from the nearby villages in the inland part of the island descended towards the coast.
The parish church built in mid-16th century bears the name of St. John the Baptist [Croatian: sv. Ivan Krstitelj], while the remnants of an early Christian basilica from the 6th century found under it are just some of the archaeological sites witnessing about the long-standing history of Postira.
Cultural intertwining of history and the present is a specific trait of this small municipality. The cove of Lovrečina is one of the most beautiful and most famous sand beaches of the Adriatic. It is also a valuable archaeologic site of an early Christian basilica from the 6th century and an ancient boat dock.
Historically, the rich gastronomy of this part of the island has developed through fishing and olive growing.
As early as 1907, the renowned fish processing factory “Sardina” started operating, rendering today’s popular designation of Postira as “a synonym for delicious fish”.
The island’s treasure – olive oil – is an unavoidable ingredient of a rich gastronomic offer of Postira, whereas the nearby Olive Oil Museum presents the history of olive growing on the island of Brač, and also the whole traditional olive oil processing. The museum also hosts an olive oil tasting room, where visitors may taste and buy olive oil.
The World Championship in olive picking, which has already become a tradition, takes place in October. The participants are Mediterranean countries with a tradition in olive oil production, as well as others that do not have one single olive tree, but are connected to olives and olive oil, one way or another.
The “hrapoćuša” cake has a special place in the rich gastronomic offer of the traditional local cuisine. It is listed among the protected intangible cultural heritage of the Republic of Croatia. This is a cake unique for its coarse and rustic appearance, and was named after the local stone called “hrapoćuša” that the cake irresistibly reminds of.
There are numerous beaches in the municipality itself and the nearby surroundings. Besides the Lovrečina beach, the most popular ones are Prja, Porat, Rot, Zastivonje, Molo Lozna, Bok and Velo Lozna. Postira has become a center for night sailing thanks to the singularity of space and a natural phenomenon, the night air current called “gažul” that descends from Vidova Gora mountain to the Postira harbor. The Little Night Regatta manifestation transforms the harbor into a theatrical scenography with light-flooded sea and sailing boats, the “riva” promenade as the auditorium and with Mozart’s A Little Night Music in the background.